How Expand Marketing's Seamless Web Redesign for PCL University Boosted Lead Generation by 150%

In today's digital-first landscape, the design and functionality of your website can be the deciding factor between thriving leads or missed opportunities. When PCL University sought to elevate their online education platform, they turned to Expand Marketing for a comprehensive website overhaul and professional video editing services. The result was transformative—lead generation skyrocketed by 150% shortly after launch.

The Challenge: Revitalizing the Digital Presence

PCL University needed more than just a visually appealing website; they required a high-performing digital platform capable of converting visitors into committed students. Their educational offerings, comprising three distinct online courses featuring comprehensive video content, demanded an intuitive interface and engaging multimedia experiences.

Expand Marketing’s Strategic Web Redesign

Expand Marketing approached the project with a clear strategy: create a seamless, intuitive website optimized for lead generation and user engagement. The new PCL University site featured:

• User-Centric Navigation: Clear and intuitive pathways guiding visitors seamlessly through course offerings and enrollment.

• Optimized Landing Pages: Conversion-focused landing pages meticulously designed to capture leads and drive enrollments.

• Responsive and Mobile-Friendly Design: Ensuring exceptional user experience across all devices.

This strategic web redesign immediately enhanced user interaction, significantly increasing the number of quality leads generated through the site.

Expert-Level Video Editing Enhancing Course Value

Beyond the website redesign, Expand Marketing delivered exceptional video editing services essential for course launch readiness. PCL University’s three online courses consisted of:

• Course 1: 32 professionally edited videos

• Course 2: 14 expertly enhanced videos

• Course 3: 29 polished and engaging videos

Expand Marketing employed high-level video editing techniques, including dynamic graphic additions, visually appealing transitions, professional-quality transcriptions, and closed captioning. These enhancements significantly boosted course quality, accessibility, and viewer engagement.

Driving Lead Generation Through Quality and Clarity

Thanks to these strategic upgrades, PCL University saw impressive results:

• Lead Generation: Increased by 150% post-launch

• Course Engagement: Markedly improved through enriched video content and enhanced accessibility

• Conversion Rates: Significantly higher due to optimized landing pages and engaging multimedia

Expand Marketing: Your Partner in Digital Excellence

Expand Marketing’s successful partnership with PCL University underscores their commitment to delivering comprehensive solutions—from expertly crafted websites to professional multimedia production. By combining cutting-edge design, precise SEO optimization, and high-quality video editing, Expand Marketing consistently transforms digital challenges into measurable success.

Ready to boost your lead generation and elevate your online presence?

Connect with Expand Marketing today, and take your business to extraordinary new heights.