5 Types of Content Your DFW Customers Actually Want to See

Creating content that resonates with your local audience is key to building a loyal customer base. In the diverse and dynamic DFW area, understanding what your customers actually want to see can make or break your content strategy. At Expand Marketing, we help small businesses craft content that not only attracts attention but also drives engagement. Here are five content types that are sure to captivate your DFW audience.

1. Local Stories and Community Spotlights

DFW residents take pride in their community. Highlighting local success stories, featuring neighborhood events, or collaborating with community leaders can build a strong connection with your audience.

Example: Interview a local business owner or spotlight a charity event your brand supports.

2. Behind-the-Scenes Content

People love seeing the human side of businesses. Sharing behind-the-scenes footage of your team at work or showcasing how your products are made adds authenticity to your brand.

Example: A day in the life of your team members or a sneak peek into your creative process.

3. How-To Guides and Educational Content

Educational content positions your brand as an authority while also providing value to your audience. Whether it’s a tutorial, a product demo, or a tips and tricks video, this content can keep your audience engaged.

Example: A quick guide on how to use your product or industry insights tailored for the DFW market.

4. Customer Stories and Testimonials

Highlighting real stories from your customers not only builds trust but also shows potential clients the impact your product or service can have.

Example: A video montage of satisfied customers sharing their experiences with your business.

5. Interactive Content (Polls, Quizzes, Contests)

Interactive content fosters direct engagement and can provide insights into your audience’s preferences. Polls, quizzes, and contests are particularly effective on social media.

Example: A quiz to discover which of your services best fits the customer’s needs, or a giveaway contest related to a local event.

Final Thoughts: Stay Relevant and Consistent

DFW customers appreciate content that feels local, authentic, and valuable. By leveraging these five types of content, you can build stronger relationships and enhance your brand’s visibility.

At Expand Marketing, we understand the local market and how to craft content that resonates. Let us help you create a content strategy that your DFW audience will love.